Partner at ACRS Limited, his family’s consulting business, and previously worked in private equity for Samena Capital and the UK Conservative Party.
CEO of Menhaden Capital, Chairman of the UK Conservative Environment Network and the Goldsmith family’s JMG Foundation.
Serena first visited Ibiza in 1997 while studying Hispanic Studies and fell in love with the island. She moved here in 2002 and set up a successful business – Deliciously Sorted Ibiza, which now spans the 4 Balearic Islands. Aware of the luxury tourism her business was facilitating and the impact of the ever increasing tourism on the island, Serena was keen to preserve and give something back to the island so jumped at the opportunity to create the IPF in 2008.