John has owned a home in Ibiza since the mid ‘70s. Having spent a considerable amount of time here, he has witnessed the changes that have taken place over the years. He understands the importance of taking measures to try and preserve the beauty and unique nature of the island. He is the founder of the John Frieda Hair Product Brand.
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Serena first visited Ibiza in 1997 while studying Hispanic Studies and fell in love with the island. She moved here in 2002 and set up a successful business – Deliciously Sorted Ibiza, which now spans the 4 Balearic Islands. Aware of the luxury tourism her business was facilitating and the impact of the ever increasing tourism on the island, Serena was keen to preserve and give something back to the island so jumped at the opportunity to create the IPF in 2008.
Philip has long standing roots in Ibiza ever since his grandmother bought a plot of land on the island in the late ‘60s. He spent many summers at his family’s vacation home in Cala Mastella, in the North East of Ibiza, and remained a frequent visitor to the island ever since. Philip lives in London with his wife Rebecca and their children and is a partner at Permira, a global private equity firm.