COVID-19 crisis leads to surge in demand for locally grown, organic produce
Ibiza, 31 March 2020 – Spurred by a sudden surge in demand, Ibiza Produce has launched a new initiative with Green Delivery Ibiza to make local products available for online ordering and home delivery to island residents.
The move comes in response to the COVID-19 crisis, which has led to unprecedented numbers of consumers seeking out local, organic produce. Around 98% of the food consumed on Ibiza is imported and, while supplies from the mainland have continued, some early incidences of panic-buying and shortages in larger supermarkets appeared to encourage many residents to look for alternatives closer to home.
Ibiza Produce has brought together more than a dozen of the island’s producers to offer a range of local products for online purchase, including: fresh organic fruit and vegetable boxes; eggs; goat’s cheese; microgreens; sobrasada; xeixa flour; coffee; and beer.
“It is of the utmost importance to us to support small and local enterprise, especially during these difficult times, and we will continue to work with our network of local suppliers in order to expand the range of products on offer,” said Gabrielle Gambina, coordinator of Ibiza Produce.
Connecting consumers with local producers
In response to the COVID-19 crisis, Ibiza Produce is additionally developing a new online resource to assist island residents keen to purchase local products direct from producers. The webpage will offer information on how to buy from farms, cooperatives and other producers that continue to operate during the lockdown, as well as opening hours and locations for markets. Launching 1 April, it can be found at ibizaproduce.org/compralocalibiza.
Promoting consumption of “km0” products is a key long-term objective of Ibiza Produce, a project by IbizaPreservation which seeks to raise awareness about the benefits and availability of local foods. The project supports a number of the island’s small organic farms, many of which have experienced a significant spike in orders since the start of the crisis. The Ecofeixes cooperative has doubled its customers, while Es Senalló organic farm has seen sales rocket by 600% in the past two weeks.
It is hoped the new online service from Ibiza Produce and Green Delivery Ibiza will help further meet this increase in demand during the quarantine period, while also providing a lasting resource for island residents.
Online supermarket launch
The selection of items can be found in the Ibiza Products section of Green Delivery’s online supermarket, at: greendeliveryibiza.com/supermarket/. Delivery all over the island takes place on Tuesdays, Thursdays and Saturdays, at a cost of €6 for Ibiza Town and €9 elsewhere. Orders must be received at least 24 hours before the selected delivery day.
Green Delivery Ibiza has implemented special safety protocols in response to COVID-19. Drivers wear masks and gloves and all products are disinfected with sanitizer solution before being placed in the delivery bags. Contactless payment is taken through the website and drivers place delivery bags in front of the door before stepping back, allowing customers to collect the items without contact. No signature is required.
“We have been developing our online supermarket for some months and are delighted by the opportunity to partner with Ibiza Produce on such a timely initiative to distribute local products and support the island community,” said Michele Saluzzi, founder and CEO of Green Delivery Ibiza. “Now more than ever, it’s essential that we stick together and help one another through this crisis.”
Photo: Luana Failla